
This award is for a fabulous new business operating in a service sector, such as architect, design, law or accountancy firm, therapists, engineers, gardening or catering businesses… if your firm sells a service rather than physical products, this is the category for you. And to clear up some potential confusion about what we’re after here, the quality of the service offered to customers is as important as with any other category, but no more so—a better business with decent service will beat an average business with great service.