started this topic @ 14:31 on 28/10/2012
Where better to find a starving crowd of targeted buyers than a start up business forum? Hence the reason for joining this forum and hopefully to help out a few of you guys with your business marketing and positioning questions.
My name? Mark Andrews, 45, from west Cornwall.
Business: Self employed professional copywriter (salesmanship-in-print) and full time marketing consultant.
Time self employed: 31 years.
What is copywriting?...
Copywriting is all about connecting with your target market through the power of the written word. Writing headlines, sales copy which ultimately gets your target market to take your direct call to action.
This may be to buy products and services from you, to call you on the phone, to email you for more information or to fill out a contact us form.
When people buy goods, products and services they're typically (to one degree or another) suffering from emotional frustration and pain. And it's the copywriters role to connect your business benefits, your ideal solution to these people so they do whatever it is you want them to do. This is what I do. This is my business.
I connect the dots. Build a bridge between the benefits of doing business with you over your competitors for your target market.
If there is anything I can assist you with from a marketing, positioning perspective, it would be a great pleasure and an honour to help you out to the best of my ability.
"He struck the match. Fire flickered. The fuse lit
and an explosion of emotional trigger words
emanated like lightning through his fingertips."