Hi everyone

I have an existing bricks'n'mortar ladies fashions retail business and I now need to establish and online presence.  I appreciate that I'm a late starter(!).

I have a company lined up to set up the website and to administer it for me.  The dilema I have is what should I call the website business?

I want to seperate it from my existing business and give it a different identity/brand.

The clothes that I will be selling online will be similar (but different of course!) to Wallis, Principles, Evans and M&S aimed at 30-60 year old ladies.

Hopefully I can find some guidance from this post.  If you have a minute please reply to this post.

Many thanks
Alan Hargreaves.