The Startups Forum
Did you ever read the book "Blue Ocean Strategy" by W. Chan Kim?
I read it a while back, and from what I can remember there was the Cirque du Soleil example.
I think Yellow Tail was another example.
South West Airlines was another one.
NetJets was another, where companies could buy a 1/16th share of a Private Jet.
hmm there were a couple, don't think I remember the iPad being one tho.
Hope it was of some use