Home > Forums > The Startups Forum
Hey man, Did you ever read the book "Blue Ocean Strategy" by W. Chan Kim? I read it a while back, and from what I can remember there was the Cirque du Soleil example. I think Yellow Tail was another example. South West Airlines was another one. NetJets was another, where companies could buy a 1/16th share of a Private Jet. hmm there were a couple, don't think I remember the iPad being one tho. Hope it was of some use Cheers, Chris