MarkTaylor1968 started this topic @ 09:56 on 04/08/2012
I am always interested in different models of business start up, and an article I read recently reminded me of The MAIR Model. I first came across this when doing and MSc in Entrepreneurship at Stirling University in 1995, and have used it quite a lot since for training both advisors and entrepreneurs. Since then, it seems to have come in and out of fashion a bit, but I like it for its logical simplicity and the fact that it is not linear (ie step one, step two, step 3...)
The basic idea is that you explore four 'interactive variables': Motivation, Abilities, Ideas and Resources. Clearly, each has a critical role to play in its own right:
Motivation: I guess that's what separates thinkers and dreamers for actors and doers... The willingness to really go out and work hard, often under conditions of little short term reward and lots of uncertainty, seems to be one of the hallmarks of successful entrepreneurs.
Abilities: We could start a whole separate thread on this - what are the key abilities that make a successful entrepreneur - no doubt a mix of both hard and soft skills.
Ideas: Arguably, these need to be clearly rooted in a market need to be valid, although, there are some business that seem to be product-led rather than market-led... fashion, any Apple product, the Rubik's cube...
Resources: Entrepreneurs are kind of hamstrung until they get resources behind them. I guess we automatically think of cash here, but skills, knowledge and contacts can make a lot of difference to.
...but you also need to think about how these factors interact - a good idea is of limited value, without the motivation and resources to turn it into a business and this is where the final components of the MAIR model come into play: Planning and Organisation! Arguably, this is the real job of the entrepreneur. Bringing all the factors together to create something that didn't exist before, and may just change the world!
I hope you find this model interesting or useful. I'd be glad to hear other views and perspectives on this. I know some people think entrepreneurs are a little like anarchists and not inclined to follow the rules... I guess I can see that too!
Best wishes,
Mark.
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Mark Taylor
www.eriskay-associates.co.uk
RE: A Non-Linear Approach to Start Up - What do you Think
James Smith | 05/08/2012 02:37 PM
Mark,
I don’t tend to look at things quite as academically as that dealing with people "at the sharp end", but I think that model makes a lot of sense. You can have great ideas, but no motivation then nothing is going to happen. Similarly if you are rubbish with money then no amount of funding will solve that, just more will get wasted! Its a question of having a good range of skills, and if you have glaring gaps a partnership can be an excellent solution, or just working at them to bring the “poor” up to “ok”.
Looking at my client base the most successful don’t do anything radical, they just do what they do well. That is to say I think skills/ability tends to be the no.1 attribute to success. Just working hard, or just having ideas won’t get you far albeit being an important part of the mix.
Anyway a thought prokoving post.
Regards,
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James Smith
Chartered Accountant
www.jamesesmith.co.uk
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Your indispensable guide to Small Business Bookkeeping, Self-Assessment & VAT
RE: A Non-Linear Approach to Start Up - What do you Think
MarkTaylor1968 | 05/08/2012 10:04 PM
Hi James,
Thanks for your thoughts on this. And I totally agree that models have to be used cautiously when dealing with people... I think the general idea is to provide a degree of structure but I tend to find '10 steps...' types of models a little restrictive. For me, the MAIR model is a little more fluid and dynamic and, in my experience, works quite well with entrepreneurs - getting the balance right is key, but I think the extent to which each element can compensate for the others is limited - the approach is about optimisation rather than trade off...However, the Planning and Organisation part of the model can often be the weak point.
I really like what you say about the most successful people not doing anything radical, just doing what they do well - I think doing things better is a simple and effective approach. For me, models like this can provide a useful checklist or framework but, ultimately, are no substitute for a good chat!
Thanks again for your reply - it's great to hear a range of views on various subjects.
Best wishes,
Mark.
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Mark Taylor
www.eriskay-associates.co.uk
RE: A Non-Linear Approach to Start Up - What do you Think
MartinJs | 09/08/2012 09:51 AM
Hello Mark
I've never really been one for models as I've tended to go with what has 'felt' right, however in saying that I've never seen this MAIR model before and it looks like logical sense.
For me the key point you raised was planning and organising. Irrespective of what model or style is being used, planning ahead and making sure you organise as much as you can to reach those plans is massively important.
Are there any expansions to this model? Does it go beyond the 4 primary variables?
James also makes some good points as well.
My thanks
RE: A Non-Linear Approach to Start Up - What do you Think
MarkTaylor1968 | 09/08/2012 10:27 AM
Hi James,
Many thanks for your response. I really think this is a great model and deserves to be in wider usage (although I take your point about going with what feels right)
On the whole, I feel that the model works pretty well in its own right, but I have seen one or two adaptations that seem to add some value. This paper shows some adaptations to take account of a wider range of assets: http://www.ilo.org/wcmsp5/groups/public/---ed_emp/---emp_ent/documents/publication/wcms_111395.pdf - this seems quite sensible in light of a lot of strategic thinking which explores competencies, assets and resources (the Resource Based View).
Again I think there is a risk of becoming too academic, and I think the aim with businesses large and small is to strike a balance between a process that is robust and well grounded but accessible and usable - no pressure then!
Thanks for your reply - do let me know if you make use of the MAIR model - I really think its a great little tool.
Best wishes,
Mark.
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Mark Taylor
www.eriskay-associates.co.uk