“For anyone interested in big brands, starting their own business, or just a good read, this book is very much recommended. Some of the stories are astounding, and really put a human face behind corporate branding.”
From Adidas to eBay, for the first time in this detail, the book reveals how some of the world’s biggest international businesses got of the ground, and those very first steps taken by their founders.
ISBN: 978 1 85458 447 2
Published October 2008
Author: David Lester