While conventional mail of one sort or another still features heavily in many marketing plans, email is now becoming a vital tool for marketers, and it is proving to be extremely cost-effective for anyone on a tight budget. But while sending junk emails – or spamming – is to be avoided, permission-based email marketing can be extremely effective.
The best marketing works on a win win principle. Develop a customer profile, choose the best media to reach your target audience and then deliver an innovative message that will stand out from the crowd. But when the budget is tight, it pays to remember that it is better to promote to a smaller number of good prospects than taking a scatter gun approach