As a small company, you may think there is no need to protect your logo, and that it is unlikely you will experience trademark or copyright theft because your business is less prominent than others that offer your service. However, in reality, that may be exactly why you’re targeted. Someone looking to establish a competitor service, while your business is in its infancy, may capitalise on your vulnerability.
If you’re asking the question, ‘Is my logo eligible?’ then the simple answer is ‘yes’. Any logo or creative mark that includes artistic elements or design, not just straight text, is legally entitled to be protected under trademark or copyright law.
If you don’t protect your logo and someone attempts to infringe upon your content, the trademark and copyright body your logo is registered to will come to your aid and ultimately save you money. Their protection will help you to stop a third party before there is a need to start a potentially expensive legal process.
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