“I wish I had read this book ten years ago... it shows you why you shouldn't put off starting your business just because we are in a recession”
Nick Jenkins, founder
This inspirational and highly topical book profiles 25 well known businesses that started, survived and thrived in a tough economic climate – showing budding entrepreneurs that they can too. It explains the unique challenges these businesses faced, from how they developed their initial business idea, and secured that all important start-up funding, to how they became the big successes they are today. Including Moonpig, Mumsnet, Penguin, specsavers and many more household names.
ISBN: 978 1 85458 549 3
Published: February 2010
Author: David Lester and Beth Bishop