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At a glance
Founder: Felix Leuschner Founded: August 2010 Website: www.stylistpick.com |
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Why it made our list:
Not many start-ups manage to secure a tie-up with a major celebrity. Yet convincing Cheryl Cole to design an exclusive collection for the brand is just one of Stylistpick’s stand-out achievements. The site offers an innovative take on online shopping. Users can fill out a style questionnaire, to determine their ‘style profile’ (one of six). A team of top stylists, including the fashion editor of Marie Claire, then curates six different ranges of shoes and accessories each month, based on these profiles, which appear in a “personalised showroom”. Along with more than 600,000 members, investors have flocked: the business has raised $19m (£12.2m), in two funding rounds, from top venture capital firms Fidelity Growth Partners Europe, Index Ventures and Accel Partners.
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