Businesses are aware of the growing power of blogs to increase traffic to their websites, but very few intend to follow through with it themselves, a new poll has revealed.
Research from online hosting provider Fasthosts has found that nearly half of small business believe using a blog to encourage traffic to their website would increase sales, yet a mere 3% of those polled said they plan to launch one.
The study also found that over a quarter of small firm said they need a blog to be updated daily to ensure that potential customers return to their website.
“In today’s hyper-competitive market, blogs provide a fantastic way for small businesses to differentiate themselves through personalising their website and attracting more customers,” said Andrew Michael, chief executive officer at Fasthosts.
“The corporate blogs of large companies are bound by corporate guidelines and gatekeepers, so for small businesses there is far greater opportunity for interesting comment and genuine dialogue with customers.”
However, just over a third of respondents said that as long as the blog was informative and interesting, it didn’t matter to them how regularly it was updated.
