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82. UrbanMole.com 82 of 100   Previous entry   Next entry
Founders Gareth Weir and Andrew Eames
Website www.urbanmole.com
Why it made our list
UrbanMole.com is an online community platform, offering services as diverse as dating and property sales, designed specifically to connect like-minded Londoners and provide access to a wealth of London-centric information, opportunities and ideas. The site generates revenue through classified adverts, partnering with corporations and subscription-only sections. Set up by lawyer Andrew, and management consultant Gareth, UrbanMole’s breakthrough moment came when it was selected as one of three finalists in the Esquire magazine New Business Challenge.
How do our winners measure up? Reason for starting - realise an idea 80%, make money 13%, be own boss 5%, better work life balance 2%. The eureka moment remains the biggest motivating factor for starting a business