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81. Insider London 81 of 100   Previous entry   Next entry
Founder Cate Trotter
Website www.insider-worldwide.com
Why it made our list
From an ethical marketing and design background, Cate is used to looking at things from a different angle. Offering alternative and original tours, the idea behind Insider London, founded June 2008, is to give visitors and locals alike the opportunity to see the capital in a fresh and new way. Highlighting all London has to offer from eco design and architecture to street art and graffiti, the company was picked as a Timberland Earthkeeper Hero, and has won several other industry titles.
How do our winners measure up? Gender - Women 32%, Men 68%. There are 4% more women-led businesses on the list since 2008.