|As an associate of the Institute of Environmental Management and Assessment, it’s fair to say Kirsten knows about sound environmental practice. Her company, Eco Concierge, launched in January 2009 and aims to take the hassle out of going green for business and personal clients. She creates and implements bespoke, fit-for-purpose ethical programmes that connect well-intentioned but busy individuals with green living. According to research, some four out of five people in the UK would like to be more environmentally aware, but only one of those is actually living the way they would like to. This is the large market Kirsten hopes to serve.