Print Advertising Response Rates

I have done some printed adverts recently, in football programmes, and am starting some for the christmas period.

To date I am looking at a 1% uptake, and that is how I now budget my ad spend.

i.e. readership of 100000, take up of 1% or 1000 average profit per customer £6 need to make 400% from advert therefore advert should cost me no more than £1200 as a rough giuide

Hope this helps?

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Martin Hunt

Hi Martin,

You might want to look at online 'Pay Per Click' advertising such as Google Adwords, and Overture (which powers the first results on Wanadoo, MSN Uk, MSN Uk, Lycos Uk and others).

You bid on the search terms you wish to be found under, and are only charged when someone clicks on your link.

If the bid price is 10p and one in twenty visitors makes purchase, then the sale has cost you £2

Next look at your average sales order value on the site (lets say £25), then it has cost you £2 to acheive a £25 sale. 

Hope this helps. 

Martin 
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Website and Print Design. See our portfolio at www.criteria.uk.com">href="http://www.criteria.uk.com">www.criteria.uk.com

 

Martin,

Thanks, I do use google as well, and my sales there are a lot less, my click rate is 4% (type bouncebackability into google and you will see I am the only 1, I also do others) but my purchase rate has only been 1 sale, therefore printed media is currently my best line of revenue.

Google and other search engines will take off as I get more established on them.

My current budget is £800 per month both on printed and internet marketing, printed media is winning at the moment but I expect that to change overtime, This venture has only been running for 8 weeks.

To give you an idea, I advertised in a plymouth argyle programme (please don't hiss they are my local team) 1st advert £200+VAT, on the back of it sold 2 football doormats and 15 plymouth football shirts, not profit making but a definite result, second advert 28 shirts couple of doormats 2 football tables and some odds and ends into profit, and so on.

8 weeks on Google, 13600 clickthroughs 1 sale. £500 spent..

Hope that helps anyone.

Cheers

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Martin Hunt