Hi, my name is Danielle and i,m in the process of writing a business plan and getting help from the Princes Trust and InBiz with setting up my handmade jewellery and accessories business.

At the moment i have to identify who my customer is,how much they spend and how the jewellery industry is doing and how much people spend on things like gold jewellery,silver, and fashion jewellery.I,ve got some facts and figures from looking at trade mags such as Jewellery in Britian (jib), retail jeweller and Jf-W ( Jewllery,fashion and watches) but i need more in-depth facts and figures and reasons why and buying an in-depth marketing report is out of the question due to cost ( around £350-£750.00).

So if anyone has done any research into this ( i,m targeting customers aged 24-35 years, who live in wealthy/trendy areas such as Chelsea,Nottinghill/Westbourne Grove, Primrose Hill and areas of Fulham/Parsons Green and the Kings Road.)

Please let me know your findings if you don,t mind sharing info,or could anyone point me towards publications or documents that hold the info i need,thats either free to obtain or of a low cost. Please contact me here or e-mail me at dnllscott@yahoo.co.uk

Thankyou to everyone in advance, and if anyone needs info on market stalls,packaging ,craft shows and trade shows ( as well as how to show at London Fashion Week )don,t hesiatate to mail me.


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daniyell