Effective ecommerce has become a major consideration for modern-day small businesses. For retailers, having an enticing shop front and attractively priced goods often isn’t enough. They also need an impressive website and an effective way in which to sell goods online.
Until a few years ago, ecommerce systems were especially built for businesses from scratch. If you wanted to have a dedicated ecommerce website, you contacted a developer and had one built. Either that or you put together one yourself if able.
However, in the late 1990s the first boxed ecommerce systems became available to businesses. Providing an easy-to-master ‘shop in a box’ solution, many firms previously unable to offer ecommerce websites grasped the opportunity to gain an online presence.
With bespoke and boxed ecommerce systems now dividing the market evenly between them, there is some debate as to which method is best for small businesses.
Advocates of bespoke systems point to the advantages of a tailor-made website, while boxed ecommerce providers argue that the usability and speed of their products make them superior.
We have asked representatives from each side of the debate to outline their cases so you can make up your own minds.
To read about the advantages of bespoke ecommerce systems, click here
To find out about the benefits of a boxed solution, click here
