60. Spoonfed

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Founders: Alexander Will and Henry Erskine Crum
Website: www.spoonfed.co.uk

Helping customers sort through thousands of events quickly and easily, Spoonfed is a web and mobile guide to London entertainment. Henry and Alexander were inspired to create an entertainment guide to London while studying at the London School of Economics. They felt no current listings guide made it easy to find out what’s on in the way that young, tech-savvy consumers have come to expect. Using the Bullseye cloud service for marketers in the entertainment and leisure industries as the focus of its revenue model, Spoonfed already tops 250,000 unique users and since June 2009, site traffic has been growing at 25% month-on-month.

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