The number of visitors entering Britain increased during the last quarter of 2003, raising hopes that small firms operating in the tourism industry will enjoy a profitable year.
Tourist numbers rose by seven per cent over the last three months of the year, with visitors spending over £3 billions in UK businesses.
According to VisitBritain, the UK’s tourism body, the total of 6.3 million tourists was the highest ever figure for that period.
Visitors from western Europe contributed 4 million of the total, although numbers from North America were down by seven per cent, possibly due to continuing fears over terrorism and aeroplane safety.
Despite the reluctance of many Americans to travel to Europe, VisitBritain predicted that 2004 will be a good year for firms relying on the tourism trade.
As reported by Startups.co.uk, businesses such as gift shops and hotels have suffered badly since a disastrous 2001, when the foot and mouth epidemic and the September 11 terrorist attacks deterred many tourists from travelling to the UK.
Tom Wright, chief executive of VisitBritain, said that the new figures reflect Britain’s position as one of the most popular destinations for tourists.
“VisitBritain’s current European Short Breaks campaign, which showcases the very best of our award-winning attractions, hotels and cultural life in 19 cities, has contributed to a 10 per cent increase in the number of visits from western Europe.
“Throughout the year VisitBritain will roll out a number of major campaigns in addition to its existing programme of hundreds of activities in 31 overseas markets to encourage more people to visit Britain in 2004,” he said.
