Yellow page advert

Depends what business your in.

Some company pay thousands for a half or full page add and will get a good return.

Different area's work differently. I for example have found that YP does not work for me.... used to spend £600 a year for a small add and the return just paid for the add.

Yet the Thompsons will give me a few grand a year, for £250.

I have tried many different adds in the Thompsons and have found that a credit card sized add, white knock out (this is black background with white lettering) gives me the best return.

If I relied on Thompsons, web etc my business would not survive.

I built up my buss through visiting people and sending companys that needed my service, information about what I do.

You need to target the people who need what you do.

John

I found the yellow pages an absolute rip off. Got 1 enquiry for a free number over an entire year.

I would say you could have the magority of the advert black and have white lettering then people would be drawn to the large amount of dark colouring.

www.iccommunications.co.uk - 0845 numbers, 0700 and 0800 numbers

www.0870receptionist.co.uk - Free 0870 numbers, free voicemail, free switchboard - Instant online connection!

Yellow pages is great for certain businesses - plumbers and builders.  You have to consider if your target market will actually pick it up and use it. 
------------------------

Do you want your new business to look professional, to give potential clients a positive image, to look like you mean business? Visit our site www.thecreativespring.com">href="http://www.thecreativespring.com">www.thecreativespring.com and find out about our £250 package of design for new businesses which includes logo design, letterhead, business card, compliment slip, a5 flyer, mini website, hosting, domain name registration and email set up. Top level professional design at affordable prices. When you visit www.thecreativespring.com you will see that looking professional doesn't have to cost the earth.

I agree that it will very much depend on the type of business you have. First of all, you need to  make sure that your target audience will actually use the Yellow Pages and see your ad.

Assuming that you've done that, and you're happy that Yellow Pages is going to be an effective place to advertise, my best advice would be to consider using some kind of "call to action" to persuade people looking at ads to call you rather than all of the competitors who will be listed on the same page. Maybe something like a "free X with every order" kind of offer?

Amber McNaught
freelance journalist & copywriter

">href="http://www.custom-copy.com">Custom-Copy.com
The copywriting agency without the agency prices

Check out our affordable printing and uk web design services

beware of putting a free basic add in yellow pages - they sell the data and you'll end up on a million and 1 different spam lists -I did it with my first .biz email address and won'd be making the same mistake again!

Didn't like the YP sales man either - far too pushy

Nikki
write4you.co.uk

Hi Alex, having paid over £500 for our advert I will not be entertaining next years edition. We got three phone calls from our advert. Don't do it!! You'll be wasting your money.

Regards

Sean www.direct4all.co.uk

Ok, thanks everyone for your reply

Has anyone else used Thomson local and if so has this worked for you?

(Hi Sean, hope things are going well - Pauline)

am:pm graphics

Design - Print - Web

• sales@ampmgraphics.com
  
• www.ampmgraphics.com">href="http://www.ampmgraphics.com">www.ampmgraphics.com

Logo services available strating from just £49