I am an authorised retailer of a particular brand in clothing, recently the said brand have joined up with another major retailer and stopped their brand trademark from being used on Google by anyone else apart from them

This to most people would appear correct , as they own the trademark but.. in my case and many other retails no other brand has done this and I am freely allowed to advertise my other brands on Google, some much bigger than the brand in question.

The point that is affecting me is that I have as an authorised dealer taken on stock from this brand to sell online and have done so far using Google adwords, now they have stopped anyone from using this I have little or no sales at present with much of their stock booked in. No notice was given in advance that they would do this, whereas another brand I deal with gave notice they would trade online in advance, and have not banned their keywords from being used. In other words imagine someone like Ford giving a garage cars to stock then being told you are not allowed to advertise them for sale.

I am not sure what the exact legal stand is on this , but I am in two minds whether to get rid of them and their account from my business, they account for around 20% of sales, so it is not that major an impact, but I am pretty annoyed that over the last week I have had no sales at all due to them launching ,. and advertising at the same time on Google adwords. They have stated they are looking at it, and did not forsee this happening , but to launch and use Google adwords at the same time and banning the use of their name by anyone else, they had pre-knowledge of exactly what would happen.