mandy started this topic @ 17:02 on 13/05/2006
Hi,
I am in the process of setting up an online company with a friend. I have been researching search engine optimisation today and am still not sure if we should invest in seo ( have someone do it for us) or do it ourselves. Does anyone have any tips/experience with this?
RE: search engine optimisation
Dewetha | 13/05/2006 07:02 PM
In my experience site maps and getting listed on directories that specialise in your market as well as general directories make a hell of a lot of difference.
Try yourself first and if you dont have any luck then employ another organisation to try for you.
RE: RE: search engine optimisation
HandyExperts | 31/05/2006 07:14 PM
The Google Programmers have recently implemented many new technologies for detecting techniques used by Search Engine Optimisers. If they detect that you are trying to ‘cheat’ they could leave you out of the search listing altogether! Just read this article about what happened to BMW Germany.
http://blog.outer-court.com/archive/2006-02-04-n60.html
What the search engines (in particular Google) like is relevant and up to date content. Try to add a new page to your site as often as possible maybe once a week or once a month. Eventually Google will detect that you are an ‘honest’ site and reward you with a higher placement in the search results.
It does take time though, several months, possible a year. Whilst you are working towards this happening you should also get listed in as many specialised directories as possible, as suggested by Dewetha.
You can find these specialised directories by going to Google and entering the type of your business, for example ‘Carpet Cleaners’ followed by directory. You’ll have to trawl through the results and try variations such as ‘Carpet cleaner’ and directories. Eventually you’ll find a few places where you can get a free or low cost listing.
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Clive works for
www.handyexperts.co.uk">href="http://www.handyexperts.co.uk">www.handyexperts.co.uk A directory specialising in all types of trades that householders require.
RE: search engine optimisation
SPower | 14/05/2006 11:41 AM
There is also a great book - SEO for dummies (http://www.amazon.co.uk/exec/obidos/ASIN/0764567586/qid=1147602874/sr=1-1/ref=sr_1_18_1/026-6285969-9891668) - that gives an overview of the technology for beginners. Having an outsourced SEO process can be quite expensive for new businesses, typically an initial fee of £500 - £1,000 and a monthly fee of around £100. If you have the ability to design your own site, then SEO should initially be within your grasp.
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Sean Power
www.quadrigamotivation.co.uk
http://startup-it-security.blogspot.com/
"What I do today is important because I am exchanging a day of my life for it."
RE: RE: search engine optimisation
mandy | 15/05/2006 09:16 AM
Thanks for your replies, I going to order the book asap and give it try ourselves.
RE: RE: search engine optimisation
ecom-solution.co.uk | 16/05/2006 10:19 PM
Originally posted by: SPower
There is also a great book - SEO for dummies (http://www.amazon.co.uk/exec/obidos/ASIN/0764567586/qid=1147602874/sr=1-1/ref=sr_1_18_1/026-6285969-9891668) - that gives an overview of the technology for beginners. Having an outsourced SEO process can be quite expensive for new businesses, typically an initial fee of £500 - £1,000 and a monthly fee of around £100. If you have the ability to design your own site, then SEO should initially be within your grasp.
seo is no mystery (more hit n miss)in my experience ,and spower some one robbed you initial fees and all when you have seo the site should be getting optimized (so a one of fee we charge £125 for 25 page site).
First things to do are lots of internal links in all your content with the right meta tags and keywords .
Next remove all the messy j script (put all that in 1 file and link to it)
Then with all images add alt tags that say what the image is about(adds more content)
Go through your page content make sure that the keywords you use are in the content aswell.
Then when the site has been optimised i usually install phpdig and create a internal search engine to the site 1 this double's the content and 2 adds a search site feature ,and to other quotes google has let people in on the full workings have a look at www.webmonkey.com they have been through the full workings of google and google itself has http://www.google.com/support/webmasters/ if you would like seo vist our site at http://www.tele-pro.co.uk/search/optimisation.htm
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