Many small businesses are still failing to capitalise on the possibilities of the £30bn e-commerce market, according to new research.
Of close to 400 businesses surveyed, nearly half that want an online shop don’t yet have one. Additionally, these companies are missing out on advertising products on mass consumption shopping sites, such as eBay, Kelkoo and Shopping.com.
Conducted by web hosting company Amenworld.com, the survey found that the number one impediment to taking a business online was a lack of technical knowledge.
This was closely followed by concerns about finding the right products, worries about the amount of time the whole process would take and the associated costs. Only 11% of businesses felt that there were no obstacles to setting up online.
“The internet is the only place where small businesses can compete with global organisations,” said Andrew Fassnidge, UK marketing manager for Amenworld.
“Internet sales are set to double in the next five years, but too many businesses are put off selling online by the perceived complexity and expense of online shops,” he added. #
However, he claimed that having an online shop is an easy thing to set up and maintain, with many advantages for small businesses. As e-shops never close – being open 24 hours a day, seven days a week – this instantly increases a businesses customer base.
Also, e-shops allow companies to access the international market, making overseas trading a viable option for small businesses.
© Crimson Business Ltd. 2007