Celebrity entrepreneurs offer insight on managing a famous brand and dealing with life in the public eye in a new book called Making It.
In the first of its kind, the entrepreneurs behind some of the UK’s best-known brands bare their souls as they discuss running a business under the media spotlight, how to handle success, personal branding and how to create a business with mass-market appeal.
Entrepreneurs profiled include former Dragons’ Den panellist and YO! Sushi founder Simon Woodroffe; the MOBO Organisation’s Kanya King, whose annual awards are watched by 250 million worldwide; and co-founder of Tribewanted.com, Ben Keene, whose business is the focus of BBC series Paradise Lost.
Also featured are interior designer to the stars, Kelly Hoppen; luxury jeweller Stephen Webster and Nick Jones, founder of Soho House.
Published by Crimson Business in conjunction with Sony, Making It is a glossy, coffee-table book designed to inspire budding entrepreneurs and marks the launch of the new Sony VAIO TZ laptop.
In a step away from traditional business books, the profiles are accompanied by striking portraits of the influential figures featured from acclaimed photographer Amelia Troubridge.
Troubridge commented: “The photographic illustrations are designed to capture the personality of each business. Chaining Stephen Webster to a lamppost using his exquisite jewellery and capturing the glamour of Kelly Hoppen in a run-down environment was a challenge but we are really excited about the results.”
Startups readers can save 40% when purchasing Making It through www.crimsonpublishing.co.uk by quoting MAKE.
© Crimson Business Ltd. 2008
