Recent problems solved
Q.
I have Google Analytics installed on my website but don’t really know how to use it, what are the main things I should be looking at?
Q.
I’ve recently put together an email address list of 5,000 customers. I want to start doing regular mail shots to encourage repeat business but I’m not sure of the best way to go about it. What kind of emails get the best response, and are there any details I’m legally required to add?
Q.
I understand that building links is important for SEO, but I’m scared of being penalised if I buy them. What are the other ways I can get more links to my website and what methods should I avoid?
Q.
I have an e-commerce business and have previously relied on well-placed organic search listings. However, I’ve recently dropped to page three or under on Google for my main keywords and have been considering investing some money in a pay per click campaign. I don’t really know where to start however and need some help in measuring results. How do I go about this?
Q.
I’m looking to start an independent stationery shop as a sole trader but don't want to use a business name that already exists. Are there any restrictions on business names and how can I make sure I am not copying an existing one?
Q.
I’ve just received final prototypes for a range of new baking equipment I want to start distributing. I’m currently writing a business plan in the hope of securing a bank loan but I’m stuck on the financial projections. Is it better to be conservative in my sales estimates or assume I’ll secure a major stockist quite early on?
Q.
I’ve just finished interviewing for a PA position at my company and have two candidates that have roughly the same amount of experience. I definitely like one of them better than the other but I can’t really put my finger on why. What steps can I take to record my decision process to avoid any claims of discrimination or unfair treatment?
Q.
I'm in late stage negotiations with a major supermarket to stock my range of allergy friendly cakes and biscuits but I'm quite daunted by the contract I've been presented with. My budget for legal costs is very limited but what can I do to protect myself and make sure I'm getting a good deal?
Q.
I have just started my own company selling niche and bespoke kitchen products. My customer base is growing and I now deal with more and more suppliers. Whilst this is great, I am finding it very difficult to manage my cashflow as I have lots of outstanding invoices at any given time. What can I do to manage this without annoying customers over late payments?
Q.
I run a small web design company and am keen to start marketing my services via sites like Twitter and Facebook, but want to make sure my efforts are not just jumping on the social media bandwagon. How can I start using sites like this to add real value to my marketing efforts?
