Over the coming months, we'll feature a weekly diary of Kirsty McGregor as she launches entertainthekids.com. Here she explains her progress so far
In the second part of her online diary, Kirsty McGregor explains her progress so far in starting up entertainthekids.com
This week: marketing worries, awards nominations and expert help
Kirsty McGregor on the final tweaks to her website, doubts caused by TV shows and a bit of light relief
Kirsty on a week spent looking at offices, keeping meetings short and sweet and getting to grips with technology
Kirsty endures a turbulent week as the relationship with her PR agency descends into crisis
This week, Kirsty faces up to some technology issues and tries to kick-start her marketing
Kirsty rails against poor customer service after enduring a frustrating week at the hands of her suppliers
Kirsty's year begins with a flurry of action as she sees the results of her marketing campaign
Kirsty has to make a painful decision as she primes her business for its launch
Kirsty suffers an onslaught of stress as delays plague previews of her fledgling business
The past week is dominated by further marketing efforts and a new recruit to Kirsty's upcoming business
With just a month until her business launches, Kirsty still has plenty of challenges to overcome
What do you do if you have to start again from scratch just weeks from launch? Our diarist Kirsty found out over the past week
Kirsty has a showdown meeting with her developer as the business' launch date becomes increasingly uncertain
This week: Kirsty reveals how a big plan to boost her business has had to be ditched
Kirsty returns from a weekend away to be greeted by a heavy workload as her launch date draws near
This week: website changes, increasing staff numbers and a little charitable help
After months of highs and lows, Kirsty McGregor has finally launched entertainthekids.com. Read her special launch diary entry
Two weeks since the launch of her business, and Kirsty is as busy as ever. Read her online journal to find out more
This week Kirsty is faced with the dilemma of taking on a PR company following a previous bad experience
Kirsty on marketing, sharing ideas and envelope stuffing
The honeymoon's over for Kirsty's business as reality begins to bite
Kirsty on overcoming dips in morale, meeting customers and keeping things in perspective
With Kirsty away on a press trip, her brother Ross gives his perspective on the week at entertainthekids.com
Kirsty returns from her press trip to try a few new tactics with entertainthekids.com
This week, Kirsty imparts the lessons she's learnt at exhibitions promoting her new business
Kirsty copes with ill children, new staff and the small matter of a World Cup kicking off
Kirsty returns to reveal the recent ups and downs of her new business
