Connected youth

A few weeks ago, social networking giant Bebo sold for $850m. There’s often speculation about the actual value of internet success stories with such hefty price tags – especially sites which don’t actually sell anything tangible. But what is it about sites such as Bebo and YouTube that make the likes of Time Warner and Google want to throw millions of pounds at them?

Well, it’s quite a simple answe...

By admin2 27/03/08 11:48

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Getting your branding right

By admin2 22/11/07 10:34

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Search Marketing

By admin2 07/11/07 11:04

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Why small businesses should blog

I recently read an article titled "Smaller firms afraid to take plunge with blogs". Given my experiences with blogging, this got me thinking about the effects of blogging and how I’ve seen small businesses benefit from it.

According to research of 2000 UK SME's by Fasthosts, nearly half of SME firms understand the business benefits of corporate blogs but only 3% have plans to start one. Madness.

It...

By admin2 05/10/07 11:48

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Mail attraction

The saying that the old way is the best way rings true in many areas of business, but none more so than in marketing, where obstinate PAs and spam filters thwart all but the most stubborn attempts to contact prospective clients – meaning that direct mail can be one of the best bets when trying to get a client’s attention.

Tim Rivett explains the top ten benefits of one of the oldest ways to get in ...

By admin2 21/09/07 16:11

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The 'green' light for your business

By admin2 17/09/07 16:16

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Web 2.0 dangers!

Many of Britain's businesses are hopelessy unaware of what is being said about their company products and services online. Yet the dangers of remaining in the dark are all so clear. 

In the Web 2.0 era, negative digital publicity on social networking sites, news forums, user groups and blogs can have a greater ability to disseminate across a wider audience and sink a company’s reputation. 

The resu...

By admin2 11/09/07 12:07

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The wonderful world of blogging

Oh, how delightfully and inextricably New Media we all are. This is, ladies and gentlemen, a blog on blogging. Surely a sign of the times if ever there was one? Worry ye not, though – this isn’t simply some sort of post ironic exercise in meta-discussion. No, there is a straightforward question behind all this, namely: Can blogging drive your sales?

The world of marketing is certainly changing, an...

By admin2 29/08/07 13:33

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What's in a name?

A rose by any other name would still smell as sweet, the Bard famously penned. But what if that rose had no customers? Would it matter if it smelled good then?

A poll, by More Th>n Business Insurance, revealing Britain’s most creative business names has thrown up some real corkers, but also highlighted just how important it is for you to pick the right name for your start-up. It could make all th...

By admin2 29/08/07 11:43

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Bridging and bonding

The vast majority of business start-ups never progress beyond sole-trader status. Clearly one key reason may be that many people who work for themselves choose not to have employees. Equally, many businesses do not grow because nascent entrepreneurs lack the knowledge of how to fully exploit the potential of their business ideas. The process of ‘bridging and bonding’ could help those looking to br...

By admin2 28/08/07 17:23

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