Chasing the wrong deals

By admin2 27/05/08 10:52

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Dial 7 for our complete frustration package

By admin2 19/03/08 15:12

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The secret to successful cold-calling

A stream of face-to-face appointments with potential customers are the want of most start-up businesses – and the fact is one of the best, and most cost-effective, ways to get them is to pick up the phone. Thing is, nobody likes cold calling.

Certainly, in the early days I found it about as comfortable as lion-taming!

I knew it had to be done but would busy myself doing anything other than picking...

By admin2 22/02/08 15:12

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Keeping your existing customers happy

By admin2 21/01/08 16:30

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Learning from the Wii wars

You can’t get a Nintendo Wii for love nor money. Not true actually, you can pay an extortionate amount to a dubious sounding eBayer, but anyway…

Demand for the console has outstripped the 14million units shipped to the UK in April and despite an extra 3.5million hitting our shores, it seems many more children (and let’s face it, adults) will go without the No.1 item on their wishlist this Christmas...

By admin2 06/12/07 17:26

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Homework pays

By admin2 25/09/07 09:20

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What makes a great salesperson?

By admin2 17/09/07 16:34

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Supermarket sweep

It’s no easy feat selling your product to the big players. Persuading the supermarkets to give you shelf space is one hell of an accomplishment. But what happens when that relationship you’ve worked so hard to build-up turns sour?

The relationship between supermarkets and their suppliers is never long out of the news these days. The gist of the ongoing argument is the thousands of smaller businesse...

By admin2 30/08/07 17:19

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Has cold-calling gone cold?

“Hello?” (distractedly)

“Hello, is that Joe Bloggs?” (friendly and enthusiastic)

“Speaking.” (warily)

“Hi, Mr Bloggs,” (even more friendly) “I’m calling from Office Supplies Ltd, I was wondering…”

“Not interested thanks.” (firmly)

“But Mr Bloggs…” (friendliness verging on hysteria)

Dial tone.

Ah cold-calling. About as popular as flu. And yet as prevalent as the common cold.  But why? When was the ...

By admin2 29/08/07 13:35

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Sticking to those you know

As a new business owner you’ll soon be exposed to the ever-expanding and diversifying world of marketing offering no end of 'exciting', 'interactive' and, this bit you can guarantee, expensive ways to attract new customers and hopefully sales. Wherever you'd like your logo emblazoned it's safe to say money can buy it.

But before a marketeer promises you the earth and entices your precious budget, ...

By admin2 28/08/07 18:32

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