Q.
I’ve recently put together an email address list of 5,000 customers. I want to start doing regular mail shots to encourage repeat business but I’m not sure of the best way to go about it. What kind of emails get the best response, and are there any details I’m legally required to add?
Q.
I understand that building links is important for SEO, but I’m of being penalised if I buy them. What are the other ways I can get more links to my website and what methods should I avoid?
Q.
I run a small web design company and am keen to start marketing my services via sites like Twitter and Facebook, but want to make sure my efforts are not just jumping on the social media bandwagon. How can I start using sites like this to add real value to my marketing efforts?
Q.
I run a small, but profitable, retail business and have decided that I want to assign a percentage of profit to a local charity. Although publicity isn’t my main reason for doing this, I would like to publicise it to my customers. How can I do this subtly?
Q.
My company is losing market share and we’ve looked the same for the last four years. How can I inject some freshness, get a new brand and find the right designer for the job?
Q.
I’ve been running a decorating firm for the last four years and I’m considering bringing a PR agency on board. How do I choose a PR firm and what’s a reasonable budget in terms of percentage of turnover to dedicate to PR?
