I have thought of an innovative idea for a business, but its a variation on a company's business principle/s that is already in operation...

1. Am I still allowed to proceed with the set-up of my idea, even though it copies the current business principles but offers a different service to a different target market?

2. Am I likely to be faced with any legal challenge from the current business to stop me from proceeding with my idea?

If YES to any of these questions, what should I do?

And more of a general question really, but...

3. How can I attract other people to become interested in my idea?

Any advice would be greatfully appreciated.

If you wish to know more about my idea, please feel free to send me an e-mail: jonathan_mark_davies@hotmail.com