Hi all.

First post on here. Forum makes great reading good to know about all those out there following their dreams and ideas.

So, onto mine. I am in the third year of a 4 year marketing degree at Aston University in Birmingham. Basically, my future plan is to start a rural marketing agency (I'm from Herefordshire originally) that provides marketing services for small business, diversifying farmers, big business entering the area (such as Asda etc.) You name it I would aim to provide it Marketing consultancy, Marketing Campaigns, PR etc.

So why am I posting? Basically, it seems that to make it succesful I'd have to gain a lot of experience first. Unfortunately, I'm too impatient. So my question you is, as small business (or big business for that matter) owners would you want to pay to have the aid of a 22 year old marketer with bright ideas and skills but little exeprience? Obviously I'd be charging a lot less than someone who say, had, 5/10/20 years experience and I'd aim to get more young marketers onboard.

Set the scene, imagine you are a farmer who is diversifying and needs a PR campaign to support your new, I don't know, Go Kart track or something. Would you use
a. 15 year experienced PR manager from London who's never been on a farm and never will and charges you the earth.

or
b. A 22 year old marketer who is enthusiastic about your proposition, knows the area and the people (target market) and charges a lot less than Mr. London! (and dare I say it has more relevant ideas.


Basically, do I really have to get the experience in your view? I guess it's a good idea to, but I think I've got a potentially very successful idea and need your views on it.

Thanks,
Matt