Cleojewellery started this topic @ 20:10 on 11/12/2006
I would be very grateful if you could give me some feedback on this press release. First attempt and new to this.
For Ladies Who Indulge....
Cleo Jewellery launches its new ‘Winter Wonderland Collection’ and getting into the spirit of Christmas they are offering 10% off. Exquisite contemporary designs by Azuni, Kleshna, Mounir London feature along side new up and coming designers such as Rach-L Designs.
With the look and feel of an exclusive boutique, you will find that Cleo brings a refreshing air to the world of online shopping.
Caroline, Cleo’s founder has a real passion for jewellery, which has led her to create this lavish boutique. “There is something about stumbling upon a hidden boutique that can be quite mesmerising......why should online shopping be any different.”
Cleojewellery.co.uk sends all its items special delivery and aims to have your little treasures with you within 3 working days. A full eccomerce site allows for quick easy payment to take the hassle out of online shopping.
For further information, please contact:
Caroline, Cleojewellery.co.uk
Email: enquiries@cleojewellery.co.uk
Site: www.cleojewellery.co.uk
Photo’s are available on request
RE: Press Release...is this ok????
awebapart | 12/12/2006 11:40 AM
Looks fine but I would question its timeliness. For instance if you were aiming at monthly or weekly print magazine publications then this should have gone out up to a couple of months ago. A lot depends on who is the intended audience of the press release. For instance if it's a local paper, then perhaps a less official telephone call first may be more appropriate, and 'big up' the local angle.
When sending out press releases, I would recommend making life as easy as possible for the person you are sending the press release to. The easier you make it the more chance something will be done. In the past, when my company sent out press releases for our game releases, we would set up an area on our website so that the press could easily download high res images without having to contact us first, e.g.:
www.abstractworlds.com/strangemaze/index.php?id=press
If you have a contact number, include that too along with your press release, so the press can easily pick up the phone and get answers to any questions they have.
But, first and foremost, get your timing and intended audience right, and be aware that some times of the year, e.g. Christmas, are more competitive and more difficult to get press coverage in.
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Paul - www.awebapart.com - 'a web apart'
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