The British Library in London is offering entrepreneurs a free advice session with one of the nation’s top business minds.
Body Shop founder Dame Anita Roddick will be giving budding entrepreneurs expert guidance on areas such as marketing and promotional strategies.
Her first series of sessions at the London-based Library begins on 25 April and will continue over a six-month period.
Roddick said: “I can’t wait to meet people who are passionate about their new venture and overflowing with great ideas, but need to bounce them off a seasoned entrepreneur.
“I know from firsthand experience how scary but exciting it can be on the road to starting up your own business.
“I aim to provide practical advice on specific areas of business development that will enable people to exploit their creative ideas and enterprises.”
The help of Roddick is a coup for the British Library, who recently launched their new business and IP centre.
Those who attended the launch were asked to name their favourite entrepreneurs, and Roddick featured high on the list.
Lynne Brindley, of the British Library, said: “No one will be surprised to learn that Dame Anita Roddick was up there with Sir Richard Branson among the top UK business role models.
“The support of business celebrities like Dame Anita is enabling us to make a unique contribution to UK economic success by providing a range of information services tailored to the needs of small businesses.”
