Marketing tips

Phil,

My company can help you out, we specialise in helping small businesses market themselves effectively both online and offline, and we can certainly help you with your listings. Check out our website at www.jungledon.com and give us a call on the number provided or e-mail us from the site.

best regards,
Gareth.

For cheap as chips coverage you could think where do people who might want to use this kind of software go and spend time on the web ?

Forums and lost of em. Photoshop forums, digital photography forums and the likes, and as you know a search for photoshop or graphic design brings up reams of results, so add forum to the search and there you go. There is one chunk of your market. Do not simply SPAM the poor souls with your ads, but sign up make some noise and let folks know about this. (heck even act as a third party who has just used it and thought wow). This is free but time consuming and the affects are more residual, in time it will pay off.

So what about less time consuming but requires a little cash. We know your site can sell so at least thats covered. If I was you, I would do the above in my occasional spare hour of an evening but for instant results I can measure, I would simply chuck £50 on PPC for related keywords on google adwords or overture, test my results and take it from there.

If £50 quid on related keywords makes you only £60 quid in sales, you are up.

For me; if every time I spend £25 I make £30 and that happens everytime then how much would I spend. As much as I can raise..........

Best of luck

Kane

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"You Want To Do Something But You Dont Know What ? You Need Proven Workable Business Ideas Along With Professional Business Start Up Help And Ongoing Support For As Long As You Need It"

If This Is You Then Take A Look At  www.2-home-business.com">href="http://www.2-home-business.com">www.2-home-business.com

Promote your service to the media with a press release. 

A well-crafted, targeted release also offers the slow burn, fixing your company or product name in a journalist's mind for the future, making sure it's filed and ready for a time when (as often happens) a journalist or editor is commissioned in to produce something to which you're relevant. When you wonder how a competitor managed to get mentioned in an article, you'll often find a press release - and not always a recent one - at the back of it.

The ideal outcome, of course, is column inches that drive visitors or customers to you (though these can never be guaranteed), and without a release, how are journalists going to know your news? Or even (in the worst case) know you exist?

We have the following tips and advice at http://www.pressdispensary.co.uk/services/advice.html

Tips on writing a press release
Tips on when to issue a press release
Tips on liaising with journalists

At Selectabase Ltd (the parent company of startupsplus.co.uk) we use a varity of marketing mediums, well to be precise all of them.

However for marketing to work you need to try a mix of mediums.

We use a combination of internet, advertising, trade releases, direct mail and telesales, networking, referel programmes, incentive programmes and many other sources.

All of which if you are clever can be done with very low cost, but make sure your marketing is targetted to the audience you are trying to reach.

However, I will point this out, I have been in sales and marketing for over 12 years, and in all cases, the one that produces the best results - its quite simple - PICK UP THE PHONE - Its good to talk.

Anyone need more advice, ill be happy to help.

Philip Rees

www.startupsplus.co.uk">href="http://www.startupsplus.co.uk">www.startupsplus.co.uk

Where New Business Begins . . . . . . .

What about offering 30 day trial versions on CD seding them to graphic designers etc or getting the demo version sent out with photography or PC mags dont know the cost - alternively find Apple or PC companies willing to sell it for a commision - sounds a great product - what is minimum spec of camera it works with

Hi Phil,

Looks like a good business idea to me. You need to find out about search engine optimisation, because it sounds as though you have no problem selling this product its getting people to find out about it thats the problem.

Kevin