Mattley23 started this topic @ 17:06 on 24/03/2003
Hi,
I am thinking of starting a cake design company with a friend and would like some advice in ways of marketing the business.
we would like to supply to the West Midlands and be able to have a website shop for online requestes and purchases but as we are not experienced in anything like this dont really know where to start.
Any help would be greatly recieved.
Matt
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Matt Giles
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RE: Cake design company
guest | 24/03/2003 08:05 PM
Hi Matt,
I run a web design company and have experiance in the type of set up you are looking for. A web site is a great way to advertise your products and also a means of taking orders from all areas of the country.
I would be more than happy to answer any questions you may have and can be contacted on contact@c2webdesign.co.uk
Kind regards,
Dean
C2 Web Design
http://www.c2webdesign.co.uk
mailto:contact@c2webdesign.co.uk
RE: Cake design company
guest | 25/03/2003 04:27 PM
Hi Matt
If I were you I would start by making sure your business proposition is sound. If you're really not sure where to start then you need to get some basic independent advice - try your local Chamber of Commerce or Business Link - they can offer a lot of help to startups and will know your area. And do your own research. What do you want your web presence to achieve? How will you measure its success? How will it integrate with the rest of your marketing plan? Don't be in a hurry to get a web presence until you have the strategy sorted. Best of luck.
Robin
http://www.robinhoughton.com/actionplan.html
Need more clients? Come to Robert Middleton's 2-day workshop, Bristol, July 2003. It'll change the way you do business.
RE: Cake design company
tamaralyster | 26/03/2003 12:18 AM
Hi there Matt
The marketing scorecard as mentioned below on my site, may come in handy for you as a means of helping you to figure out where to start in regards to marketing.
Even before that though, I adamantly agree with what Robin has said about ensuring that you have a sound business proposition. Have you put together a Business Plan yet? If not, it's the very first thing that you must do. In fact, I would go so far as to say don't worry at all about marketing until your Business Plan is in place. I'm not great with statistics, but I do recall reading somewhere that a large proportion of small business failures results directly from the lack of a business plan.
On a more positive note though, I think it's great that you obviously are thinking very seriously about taking the leap. Just prepare yourself as much as possible before you do. Good luck to you.
Regards
Tamara
Assess the current state of your marketing.
FREE Marketing Scorecard online at www.tamaralyster.com
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