Your views on customer testimonials?

I think they do.It does give some assurance to potential buyers. But to be honest I dont believe all I read.Once I bought a rowing machine and it gave me so much trouble and when the company sent me their customer survey form I told them the truth. But they never put that on their site.From then on I have lost faith in customer comments.

Hi Josh,

Positive customer reviews are a GREAT converter. You and I know that they are completely biased. Nevertheless Joe Bloggs does not tend to question them and they provide the additional reassurance that he may need to complete the sale.

Andy
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Thanks for your replies guys. I think we will defintely look at using them more!
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Depending on whether it's practical to do so, I think it's a really good idea to give the client name and details when putting a testimonial on your site or brochure. It makes it more credible. If I see a site where they quote some brilliant customer testimonial and it's attributed to "Mr Smith, London" or (and I actually saw this somewhere) " a happy customer"...it just makes me think they're completely fictional. If I see a name and company name or better still (and I guess this only applies in the B2B environment) a link to the client's website, then I tend to think the testimonials are a lot more genuine and put far more store by them.
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Couldn't agree more - testimonials are powerful as long as they are credible, if your client will allow you to use their name then do so...
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Sara
www.stiltonrecruitment.co.uk

I tend to read the testimonials when I am considering buying a product or service online. I think it definately puts an human element to the product.
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