spco started this topic @ 11:28 on 09/04/2005
I am considering purchasing an up to date email adrress list for the uk in order to multi drop advertise my products and website. Has anyone used such a service and can you reccomend a site to me.
RE: Email lists
benjaminix | 10/04/2005 05:51 PM
E-mail marketing is simply the quality of the list and target marketing. Consider visiting this link as part of your decision making process.
http://www.dma.org.uk/content/Home.asp
RE: Email lists
Joanne_UK | 11/04/2005 02:08 PM
Hello,
You should build you own list from your previous customers or create a mailing list on your website and visitors to your website could register. That way you have their permission to email them. Otherwise if you buy a list, you can never be sure that the people gave their permission and it could be SPAM which is not good for your business reputation.. !
I hope this helps !
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Joanne
www.ammolite.co.uk
RE: Email lists
Diem Consulting | 11/04/2005 09:04 PM
Hi,
While I agree with the point regarding using your own customer/web visitor lists, it's often not practical for a start-up business. They simply haven't been around long enough to build an emarketing database.
I am a list broker with good experience in this area. I can source legitimate opt-in B2C and B2B lists on your behalf and help with the broadcast and tracking if required. Please let me know what you are looking for and I'll try to help.
Kind regards,
Mike
http://www.diem-consulting.co.uk
Diem Consulting - Direct Marketing List, Database, Web and Email Marketing Services.
RE: Email lists
afam | 11/04/2005 09:56 PM
The difficulties in building an email list for start ups while real does not provide an excuse for spamming.
Unsolicited commercial email campaigns will harm rather than help your business.
Most successful businesses you see don't just get there in 3 months or one year. Build your business on a solid foundation and you will be better for it.
Do not let information sellers mislead you as the reputation of your business is as stake here.
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Afam Nnaji
Just Web Services.
http://www.justwebservices.com">href="http://www.justwebservices.com">http://www.justwebservices.com
RE: Email lists
Ozzy | 12/04/2005 08:22 PM
The problem with sending out bulk email to an unknown list is that it is exactly that, unknown. I would recommend looking at options of advertising on other more established newsletters.
A couple of good examples, avoiding plugging my own, would be http://www.businessbricks.co.uk and http://www.smallbusiness.co.uk - these are both two that I have used myself and have proved reasonably successful and building brand awareness.
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Richard Osborne
Quick Formations Limited
A simple online company formation and company credit checking service...
Company">href="http://www.quickformations.com/">Company Formations - Company Reports
Network online and free community support for your business at the UK Business Forums
RE: Email lists
dougnet | 13/04/2005 10:39 PM
Let me know what your after and i will see what we can do
info@dougnetsolutions.co.uk
Cheers
DOUGNET
INTERNET SOLUTIONS / DESIGN / MARKETING
RE: Email lists
Diem Consulting | 16/04/2005 03:06 PM
Hi All,
I think there has to be a distinction between legitimate email marketing and spamming/bulk/unsolicited mailing etc.
In fact the trade have recognised this and legitimate email broadcasting organisations are working with ISP's to get their broadcasts 'white-listed' - ie. legitimate, ethical, opt-in email marketing bypasses ISPs' (and therefore some users') junk/spam email filters.
The next question, once the email has been delivered, is what does the recipient think of your message? In other words is the fact that the recipient has been emailed detrimental to the senders brand? The answer to the question is not if the offer is relevant and timely to the target (the basic principle of marketing itself). If your offer is not relevant and not targeted then I agree it could cause ill feeling toward the sender's brand.
This is why I am a marketing consultant rather than an information seller - I can guide a client through this process.
I have also found it beneficial to tell the recipient why you have emailed them eg. "Dear Mr Smith, You have received this email as you opted in to receive third party offers when you signed up to such and such a company'.
There are many factors that influence the success of an email campaign but email marketing is now a growing channel within the marketing mix and a lot of big, brand protective, companies use it.
A couple of companies you could try are Mardev or EDR PLC (they don't deal in 'unknown' lists!). Or you could advertise in a newsletter like one from the emedia.co.uk stable - depends on who you are looking to target. Let me know if you need any further help!
Kind regards,
Mike
http://www.diem-consulting.co.uk
Diem Consulting - Direct Marketing List, Database, Web and Email Marketing Services.