Hi folks,

I'm planning on opening a retail website, products being imported from the US. I would of course like to offer my customers the biggest range of products possible, however due to my limited capital (~£10k), there's no way I can initially afford to stock all the products I'd like to. So the question is; do I start off with a smaller product range (say 15 core products) which I know will sell well due to their popularity, and stock say 20 of each........or widen my range to mabe 45 products but then drop stock level to around 6 or 7.

Of course if products start flying off the shelves at a rate of knots then I'll be ordering larger volumes of that line, but I don't want to be in the position where I have to tell the customer they've got to wait 10 days as it's on its way from the US.

In my own mind, I'm thinking to keep things simple for the moment with a limited range of products which I know will sell well but then expanding as profit is retained. It's just I don't want to appear unprofessional by offering a vastly smaller range of products than the "big boy" competition.

I'm sure lots of you have been through this........any thoughts?

Thanks,

Jim.