Product Launch Needing Help!...

Hi

I'm Daniel, jus went through your website, its an impressive product and it just costs 5 pounds i suppose. Now marketing this is the najor question????????

Your website doesnot have customer retention tool, such as suggestion or enquiry form which can be used as tool to get details of your customer for you to have a database for yourself, try to collect as many email addresses as you can. Now this is product which people will need on a regular basis which means they need to keep you in mind for which for 1st 3 purchases that a person makes for every purchase you can give them points and gifts now the points can be accumulated for them to gain discounts at regular intervals. you needs to attractive offers like this to make customers keep u in mind.

The next step who can be your prospective customer, go through this link http://www.northumberland.gov.uk/vg/CyclingLongDistance.htm and contact the local government and the people who involve themselves in Walking,Cycling, Swimming, Trekking, Jogging and so on they can carry this weightless can with them that can be of immediate use to them.

The next step is contact all small doctors and physicians in your area and give them a leaflet or broucher of yours and request them to recommend your product to their clients and you can give them a commission on a sale. Then you can make your leaflets available in all pharmacies and small grocery stores.

Now 1st you need to concentrate in your surrounding areas and then get to the wider market. Get yourself on the google adwords to maximise the number of people visiting your sites. SEO is important.

Another way is you have link coloumn on your website wher you have reletive links posted in the same manner get your self on the links of other similar websites...

Oops i forgot, u do not forget to advertise on your links on travel websites and people who frequently travel will need to carry this kit.

Go through www.gapyear.com and its a website with a forumn for travellers have a chat with them on their forumns by registring yourself for free and get them to visit you site and buy your products.

Try to sponsor some small marathons or walking clubs all accross the UK and get them to buy your products.

To access all government websites all you need to do go to google and just type in the Chamber of commerce London/glasgow/Wariwickshire and it will pull up. Type Walkers club in London and you'll get all walker's club in the UK and you make contact.

You are in to business don't spend a lot of money advertising consulting or hiring peple coz you are a start up. I'm sure if you had someone in the UK had to advice you on the same and charge a consultation fees u wud have ended spending atleast 50 to 100 pounds.

Tat's all 4 now i can think of if i cum accross any more ideas i will keep you posted.
I'm Daniel from india and work as a Marketing guy for UK clients from India, quite poor so 5 pounds is big money in India otherwise i wud have picked up a kit from u. You can contact me on danielusah@yahoo.com or call me on my mobile and i can help you
+91 044 9884708086. C u later

Many thanks

Daniel