Kerry Savage started this topic @ 15:23 on 30/05/2004
PR is about using the media to communicate positive messages about your organisation to your customers. It's arguably the most powerful marketing tool there is, because it's not what you say about yourself, it's what others say about you.
Savage Publicity runs one-day training courses teaching small businesses how to get their name in the press. The next one will be held on Saturday 26 June in Central London.
At the end of the day, attendees will be ready to conduct their own PR campaigns. The interactive course costs just £150. A maximum of 10 people per class ensures that everyone receives individual attention.
Course content includes:
- An in-depth look at the breadth of PR techniques available with examples
- Identifying the most relevant PR techniques to delegates' businesses and how to execute them
- Creating media lists
- Approaching journalists, including role playing media 'sell ins'
- Practical release writing and email pitches
If you'd like to know how to use publicity to raise awareness about your company, build your brand and increase sales, then this course could be just what you're looking for.
To find out more visit www.savagepublicity.com or call Kerry Savage on 020 7820 0095.
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Kerry Savage
kerry@savagepublicity.com
www.savagepublicity.com