beechroad4 started this topic @ 18:52 on 31/08/2006
Hi,
I am just testing the water in my local area for a home computing service, Ask-Kingsley. My target customer is the less experienced user - possibly retired etc.. who may want help in setting up and using their home computer. I have done a flyer drop in the local publication with a special offer. Does anyone know how to get a feature piece in the local advertising paper? Are they usually paid for?
Many thanks.
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RE: New member marketing strategy
fastfences | 31/08/2006 09:35 PM
hi Kingo,
Contact the paper and speak to the editor. They are usually receptive to promoting locals, especially if they can see and advertising pound in it. I've done it here (Evesham); though it helps if you have an 'angle.' Helping the aged and retired is ideal, esp. if you offer OAP discount!!
Cheers, Nigel
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RE: New member marketing strategy
waparesult | 01/09/2006 11:19 PM
Get in touch with the local Saga rep, my Mum did this and got a massive amount of enquiries (not for PC stuff though)
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Martin Hunt
RE: New member marketing strategy
waparesult | 02/09/2006 04:48 PM
I think so, I think she phoned someone, I'll find out and let you know.
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Martin Hunt
