Looking for some advice from the business community out there...

We have recently launched our new web site, www.stockshifters.com, which is a business to business only, web auction site providing a marketplace for vendors to dispose of surplus / excess / returned stock efficiently and anonymously. We have plenty of major retail / mail order / catalogue type vendors who are putting stock (or soon will be..) in to our marketplace but we are looking to increase the number of buyers.

As we are a trade only site we are looking for traders rather than consumers (avoids consumer legislation) and already advertise in publications such as The Trader and on Google etc. We obviously need to increase the number of the target audience visiting our site and becoming registered users, I wondered if anyone out there had any great ideas that could help? The type of trader we are looking for is the Market Trader, Sole Trader, Small Retailer etc who is looking for good quality, low cost stock from well known sources.

If anyone knows how we could market effectively to such a target audience it would be appreciated. We believe we have a great marketplace at www.stockshifters.com and we really want to be successful.

Thanks & Regards.