Some of the top names in enterprise and business growth will speak in Cambridge next month to promote innovation in Britain.
Speakers at the 7th Cambridge Enterprise Conference include Microsoft managing director Alistair Baker and William Kendall, chief executive of Green & Black's.
Both men will be speaking on new ways of doing things, from the technologies required to innovative branding strategies and business models.
Other speakers include Charles Wessner, director of the technology and innovation programme at the US National Academy of Sciences, and Doug Richard, founder of Library House and resident Dragon from the BBC's Dragons' Den programme.
"Our speakers will be taking us around the world, from the USA to China, looking at new ways of doing things - and new ways of avoiding mistakes," said David Cleevely, conference chairman.
New this year, Cleevely said, is an 'Innovation Exchange', in which a handful the Conference committee and advisors invite a handful of firms deemed as 'ones to watch' to share in special sessions designed to match innovative ideas to expertise and funding opportunities.
The Conference will run from 14 to 15 September at Churchill College in Cambridge. It will be preceded by an invitation-only networking event on 13 September, organised by the Centre for Entrepreneurial Learning in Cambridge.