We have a dotcom startup that is almost ready to seek funding. Owing to the nature of the business idea, we are in need of quite an extensive Marketing budget, and in need of some lesser costs for offices and staff. We are thinking of approaching a marketing company to exchange their expertise and consultancy for equity, and then approaching another funding source for the remainder. We are wondering whether it’s a good idea to split the funding request in this form? I have the impression that whether you seek 100k or 200k for a company that is not trading (and is therefore difficult to value), then the percentage of equity required will be pretty much constant.