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29. Masala Masala 29 of 100   Previous entry   Next entry
Founder Priya Lakhani
Website www.masalamasala.co.uk
Why it made our list
Barrister Priya had played around with several business ideas before taking the plunge with Masala Masala in 2008. The company produces a range of fresh Indian cooking sauces which are currently stocked by retailers including Waitrose, Harvey Nichols and Ocado.com. After developing the sauce recipes with her mother, Priya had the product on Waitrose’s shelves less than a year after starting up. Keen to introduce a philanthropic arm to the business from the outset, Priya also set up the Masala Masala Project which provides a meal for a homeless person in India for every pot of sauce sold.
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How do our winners measure up? Year started - 2007 22%, 2008 37%, 2009 36% 2010 5%. The Startups 100 were so busy launching their business in 2008 and 2009 they forgot all about the recession raging around them and now make up nearly three quarters of our list.