Name: Alyssa Smith
Company: Alyssa Smith Jewellery
Alyssa Smith's eponymous jewellery business is proving that following your passion can be both lucrative and rewarding
Alyssa Smith is sanguine about the challenges she has faced since launching her business in 2010: “If it were easy, I suppose everyone would be an entrepreneur.”
With her jewellery frequently seen adorning celebrities, and having been recently shortlisted for ‘best accessories designer of the year 2010’ by DRAPERS, it’s clear any challenges have failed to hold her back.
Her jewellery business is projected to turn over a healthy £200,000 in the next financial year, and she’s working on collaborations with celebrities, as well as getting the range into more prestigious outlets.
Having been shortlisted for various entrepreneurial awards, Alyssa is impressing the business community and her customers alike, and is full of enthusiasm for setting up a business at a young age: “Everything I had went into my jewellery business and I am so glad I took the plunge and decided to fight for something I was truly passionate about. I think it’s good to start a business at a young age if you can – it gives you more years to grow it!”